Expertise in the business of media monetisation
Providing strategic guidance for organisations embracing the future of media monetisation, content strategy and DTC commerce

Providing strategic guidance for organisations embracing the future of media monetisation, content strategy and DTC commerce
We provide advisory services to companies in media, publishing and direct to consumer sectors.
We specialise in markets being disrupted by emerging technologies, new business models or with significant regulatory changes approaching.
We work with clients on strategic alignment and on following through to operational excellence. We bring a wide experience of delivery of both revenue growth and profound transformational change.
We provide business development support for suppliers and international firms seeking to grow their businesses in the UK media market.
This includes insight on market dynamics and key players alongside guidance on existing and emerging regulation applicable to those markets.
We provide coaching services to professionals who are leading change in their organisations, acting as a trusted and confidential source of support.
We also offer mentoring for individuals at the start of their professional journey on a pro bono basis subject to suitability.
Founder Chris Duncan has a 25 year track record of media monetization, content strategy, digital transformation, and business model change. He has delivered growth across complex global and matrix environments for UK, US and European businesses.
In his early career as MD of a cloud CRM startup he doubled revenue and expanded into European sales. With Newscorp he was Chief Customer Officer responsible for marketing and business development across all UK news brands. As MD of The Times he helped scale the digital subscriptions business to record levels of subscribers and ARPU.
As CEO of the Bauer Media UK Publishing business he managed a portfolio of 80 brands and 800 people, delivering revenue diversification, increased profitability and double digit digital revenue growth.
He has been a board director for Frontline (distribution), the PPA (Industry body), PAMCO (measurement) and IPSO RFC (press regulation) driving cross industry collaboration.
With proven leadership skills in dynamic markets, he has a deep understanding of how strategy, technology, people and process must align for media companies to sustainably grow revenues.